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Donalds Mazda Stamford hosts sneak preview of all-new Mazda MX-5 RF at stylish new showroom

Donalds Mazda Stamford has officially opened its stylish new showroom on West Street in Stamford. To celebrate, the Lincolnshire dealer will host an exclusive VIP preview event of the all-new Mazda MX-5 RF (Retractable Fastback) on Friday 10 February. 

Held at the new state-of-the-art West Street showroom, the event will offer customers the chance to be among the first to see and test drive the hotly-anticipated sports car. 

Ahead of its launch on 4 March 2017, Donalds Mazda Stamford customers will be able to explore the all-new Mazda MX-5 RF in an exciting and dynamic way using high-tech Oculus Rift virtual reality headsets. These special headsets allow customers to interact with a high-definition 3D version of the Mazda MX-5 RF, personalising the car’s exterior colours and interior trim in an instant according to their preferences. 

During the event, two Mazda Specialist Demonstrators will also be on hand to accompany customers on test drives to deliver a personalised experience and detailed information about the new car. With broad experience and knowledge of the UK car market, the professional drivers will provide neutral, in-depth advice on the new compact roadster.

“The interest we’ve received in the all-new Mazda MX-5 RF since its initial reveal at last year’s New York Motor Show has been truly astounding,” explained Jason Symak, General Manager at Donalds Mazda Stamford. “We’re really looking forward to celebrating our new showroom with customers and to giving them the chance to get out on the road and be one of the first to experience the Mazda MX-5 RF from behind the wheel. The sleek retractable hardtop on the MX-5 RF enables the thrill of open-top driving, while retaining all the benefits of a hard roof.

“The Mazda MX-5 is the world’s best-selling two-seater sports car, and the new incarnation promises to be a hit with existing fans and new customers. Using virtual reality Oculus Rift technology will really enhance the experience of our special preview event. Customers will be transported to a virtual environment, where they can explore the details of the vehicle in all sorts of specifications – whether it’s colours, equipment, or interior trim.”

A flagship Launch Edition of the all-new Mazda MX-5 RF will herald the six model range. Limited to just 500 cars, the special model is priced at £28,995 and features unique styling and equipment throughout. It is powered by a 160ps 2.0-litre SKYACTIV-G engine and boasts soft-touch Alcantara trim, Recaro seats, a numbered interior badge, a unique twin-tone roof, BBS alloy wheels, Piano Black door mirrors and rear spoiler. The Limited Edition model is available with a choice of free-of-charge Soul Red or Machine Grey Metallic paint. 

The Mazda MX-5 RF is available from Donalds Mazda Stamford from 4 March 2017 and can be pre-ordered now. For more information about the all-new Mazda MX-5 RF preview event visit the West Street showroom, call 01780 762 571 or visit

Added: 08 February 2017

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