Soul
It's something that even dictionaries find hard to describe, but anyone who's 'got soul' knows what it means. Likewise, the new Kia Soul - the latest small car from one of the world's most energetic and vibrant car companies - is hard to categorise, for it fits into none of the motor industry's neat pigeon holes. But one look at it and anyone who's 'got soul' will understand. Soul has got soul and it's in our now.
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